Workforce Diversity at Nordstrom
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Case Details:
Case Code : HROB099
Case Length : 14 Pages
Period : 1988-2007
Pub Date : 2007
Teaching Note :Not Available Organization : Nordstrom Inc.
Retail
Countries : US
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Excerpts
Diversity at Nordstrom
Nordstrom recognized that its customer base was getting diversified as a result
of changing demographics in the US. The company believed that employing people
from different backgrounds would help it reflect its customer base. Talking
about the company's policy to employ a diverse workforce, Deanna Talley
(Talley), who was Nordstrom's Corporate Diversity Affairs Director in 2006 said,
"When you think about the customer, that is really a tapestry of everything. We
recognized that we had to deal with, be prepared for and understand all the
different issues that are going on in society because those are our customers.
The people living outside our doors are the people who walk inside our
doors."...
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Women: Since a large part of Nordstrom's merchandise catered to
women, the company believed that employing a large number of women would be
advantageous. As of May 2007, 72.4 percent of Nordstrom's managers and 72.5
percent of total employees were women. There were also three women on the
company's nine-member board...
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Ethnic and Racial Minorities: The diverse workforce at
Nordstrom included ethnic and racial minorities like
African-Americans, Asian-Indian Americans, Native Americans,
Asian/Pacific Islanders, and Hispanics. As of May 2007, 31.4 percent
of managers and 41.9 percent of employees were people of color...
Sexual Minorities: Nordstrom provided equal employment
opportunities to sexual minorities. In its employee handbook, the
company had a written non-discrimination policy covering sexual
orientation and gender identity... |
People with Disabilities: Nordstrom's diversity
policies also addressed the issue of the employment of people with disabilities.
The company advertised in magazines like ABILITY to seek employees from the
disabled population...
Diversity Training
Diversity Training formed an important part of Nordstrom's diversity efforts.
The company had an Executive Vice President who looked after Human Resources and
Diversity Affairs. In addition, Nordstrom had another Vice President who
addressed issues regarding Corporate Diversity Affairs at the company...
Excerpts
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